Work in Craft Beer

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Signature Brew

United Kingdom (London E17)


Reporting into our Head Of Marketing, this new role is focused on translating what Signature Brew stands for into the places where our beer is enjoyed. This role sits comfortably between the marketing and sales teams, and will ensure that drinkers know exactly what Signature Brew is all about, with a pint in hand.  


  • Translating all Signature Brew brand content into drinker sales out in the trade
  • Working with our Head of Marketing and Brand, to find unique ways for Signature Brew to stand out and be disruptive
  • Develop joint activation plans with our key accounts, and major customers 
  • Work with the both the Sales and Marketing Teams to create brand activation guidelines and principles
  • Deliver and execute activations, ensuring cooperation from all key stakeholders 
  • Understand activation performance in the marketplace through a robust review process against an ROI framework to allow optimal investment vs execution return
  • Pull together brand selling stories/testimonials for the Sales team to use in the trade
  • Ensure all Sales brand content is up to date and accurate
  • Working with the marketing team and sales administrator to ensure we have the amazing quality POS material at the right price, and always available. 
  • Develop strong relationships with Signature Brews key customers, providing them with tailored support as they require
  • Ensure ongoing and effective communication between Marketing and Sales teams


  • Previous experience in Trade Marketing where you have made a big difference
  • Ideally you will have had both Sales and Marketing roles in the past
  • You will thrive in an ever-changing environment and be able to prioritise effectively and be comfortable working to tight deadlines
  • You will be able to take a proactive and analytical approach
  • You will be a strategic thinker and demonstrate strong analytical skills
  • Excellent communication skills and the ability to manage multiple stakeholders
  • Ability to use Adobe Photoshop / Illustrator is preferred
  • A passion for beer and live music! 

This job is part office based and part field based

Apply at: https://www.signaturebrew.co.uk/pages/signature-brew-trade-marketing-manager

Closing date - 30th Sept 2021